Selected work

What was stuck. What moved.

I don't measure the work in pages shipped or tools installed. I measure it in what stopped blocking the business.

Case studies

GenZen Perspectives

Helping a public sector initiative connect with the next generation.

The challenge

The team wanted a fresh way to engage younger audiences but hadn't yet defined how the initiative should look, communicate or operate.

My contribution

Designed the visual identity and logo
Created banners and branded assets
Developed content workflows
Structured operational processes
Built a repeatable delivery system

Outcome

A launch-ready foundation with a clear identity, structured workflows and a scalable operating model.

MyHumovi

Helping transform clinical research into an operational technology company.

Ongoing collaboration

The challenge

The founder had developed a compelling evidence base and product vision but needed support translating that vision into the systems, processes and digital foundations required to build an early-stage company.

My contribution

Product & technology

Website design and development
Product documentation
Product planning
Technical architecture
Internal knowledge management

Operations

Built the company operating system in Notion
Developed the Team Charter
Created roles and responsibilities
Designed the RACI framework
Established ways of working
Built governance documentation
Structured internal documentation

Strategy

Product workshops
Feature planning
Operational planning
Founder support
Research organisation
Digital systems

Outcome

Today MyHumovi has:

A structured operating system
Product documentation
Internal governance
Clear collaboration processes
A scalable knowledge base
An MVP progressing through development

She's Voltaic

Building a community that empowers women in technology to connect, grow and lead.

Launching soon

The vision

Create a community that makes career progression more accessible through meaningful events, shared knowledge and genuine professional connections.

What I'm building

Brand strategy
Visual identity
Website
Community operating model
Membership experience
Events framework
Launch strategy
Internal systems

Outcome

A community brand and operating model ready for launch.

What I actually do

I help founders find their rhythm.

Not by simply designing websites or creating brands, but by building the systems that allow ambitious ideas to become sustainable businesses.

Because the biggest challenge for most early-stage companies isn’t a lack of ideas. It’s turning those ideas into something people can consistently build, operate and improve.

That can include

Brand identity
Product strategy
Digital experiences
Operational systems
AI-enabled workflows
Knowledge management
Process design
Documentation
Team operations
Internal governance

Tell me what’s stuck.

A short call, an honest read on where your business is losing time, and a plan for what to remove first.

Book a friction audit